First Exhibition Announced for New Visitor Center Posted: June 11, 2019
Ford House revealed plans today for its first exhibition set for the spring 2020 opening of its new visitor center. The Driven by Design exhibition will feature three rare and historic vehicles – the world’s only 1939 Lincoln Continental prototype, the 1932 Ford Model 18 Speedster and 1934 Ford Model 40 Special Speedster – to tell the story of Edsel Ford’s role in bringing design to Ford Motor Company.
“We added the 1939 Lincoln Continental prototype to our collection in 2018, and this exhibit will be the first time in history these three vehicles will be in the same room, let alone at Ford House,” said Mark Heppner, president and CEO of Ford House. “Driven by Design will celebrate Edsel Ford’s role in elevating design in automotive styling and will capture his design influence at Ford Motor Company.”
The Driven by Design exhibit will provide visitors with a deeper understanding of Edsel Ford’s passion for design. The exhibition of the 1939 Lincoln Continental prototype, the 1932 Ford Model 18 Speedster, and 1934 Ford Model 40 Special Speedster will explore the evolution of automobile design throughout the years, as well as the impact of the design partnership between Edsel and E.T. “Bob” Gregorie – Ford’s chief designer.
Visitors will have an up-close look at the Lincoln prototype and the two Speedsters, letting them see the beauty and details in the styling of these historic vehicles. A hands-on activity will let guests explore the creative process behind designing cars, including the colors, fabrics and textures.
The new Ford House visitor center will open in spring 2020. It will also include a new restaurant, museum shop, rental space, classrooms, and exhibit galleries.
“We are counting down the days until we can open our doors and invite the public to learn even more of the rich history of the Ford family legacy,” Heppner added.
The visitor center exhibits were designed by Luci Creative, and both buildings were designed by architectural firm SmithGroup and constructed by Frank Rewold & Son Inc.
The public will have an opportunity for a sneak peek at the 1939 Lincoln Continental prototype during the annual Father’s Day EyesOn Design car show at Ford House on Sunday, June 16. The vehicle will not be on display again until the new exhibition debuts next year.
The Edsel & Eleanor Ford House experience is an authentic witness to the past that inspires, educates and engages visitors through exploration of its unique connections to art, design, history and the environment, while celebrating family traditions and community relationships.