The Ford House

Edsel & Eleanor Ford House tells the story of the home life of a prominent American family.

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Ford House welcomes new directors
Posted: November 4, 2019


Ford House welcomes new directors


Shatona Holcomb to lead Ford House Talent & Culture department 

Shatona Holcomb recently joined Ford House, the historic estate of Edsel and Eleanor Ford in Grosse Pointe Shores, as Director of Talent & Culture. In this role, Holcomb will lead the organization’s recruitment, training, workplace culture development, human resources and procedural processes.  Holcomb comes to Ford House with more than 15 years of HR experience under her belt. Before joining Ford House, she most recently served as director of HR for Avalon International Breads, LLC. Holcomb earned a master’s in human resources administration from Central Michigan University and a bachelor’s in business administration and marketing management from Northwood University. She subsequently worked in HR for Campbell Ewald in Detroit and Ignite Social Media, an agency in Birmingham. She also held the position of partner and principal consultant at S&C Consultants for Corporate Responsibility and Sustainability in Detroit.

Holcomb currently serves as an advisor on the Oakland Community Schools Culinary Board and Wayne State University Employer Advisory Board. She is also an active member of the National Association of African Americans in Human Resources. Born and raised in Detroit, Holcomb has dedicated time to giving back to the local community. She has mentored students and worked toward bridging the education and wealth gap by participating in outreach programs and speaking on panels. Holcomb is a current resident of Detroit, where she lives with her husband and son.  


Clare Pfeiffer promoted to Director of Communications & Engagement at Ford House

Clare A. Pfeiffer recently became Director of Communications & Engagement for Ford House, the historic estate of Edsel and Eleanor Ford. Clare will lead a team charged with media relations, social media, digital communications, the membership program, community outreach, marketing and planning public events like the DSO at Ford House and the estate’s holiday events. She joined Ford House in 2014 as digital marketing & content manager, and prior to that she was director of communications for the Detroit regional arts and culture nonprofit CultureSource. A graduate of Michigan State University with a bachelor’s in journalism and English, Pfeiffer has a background in digital and print media and communications. She was regional editor for the chain of hyperlocal news websites in Michigan, and was founding managing editor for the digital magazine Model D in Detroit. She also served as the editor for Issue Media Group, and helped launch web publications in places like Toronto, Pittsburgh and Baltimore. Previously, Pfeiffer had spent her early career editing and writing for newspapers as a business writer and night city editor at The State in Columbia, South Carolina; assistant news editor at the Star-News in Wilmington, North Carolina; and copy desk chief at the Hilton Head, South Carolina, Island Packet. As a freelance writer, she has contributed to Detroit Metro Times, Grand Rapids Press, Detroit Free Press and others, writing about Detroit, music, movies, real estate development, entrepreneurs and more. Clare is involved in several community projects, serving on the board for Detroit’s annual Marche du Nain Rouge parade; organizing an annual drive for feminine hygiene products for homeless women for I Support the Girls Detroit; and volunteering with Grosse Pointe schools. Pfeiffer’s hometown is Detroit, and she currently lives in Grosse Pointe Woods, Michigan, with her husband and three children.


Amanda Rutland takes on new Visitor Experience directorship  

Amanda Rutland, armed with 26 years of experience in the hospitality and service industry, recently assumed the newly created role of Director of Visitor Experience at Ford House, the historic estate of Edsel and Eleanor Ford. While leading the estate’s visitor experience team, Rutland will oversee the new Visitor Center – opening in late 2020 – including admissions, group tours, retail, venue rentals and a new restaurant. She is also tasked with developing Ford House’s visitor experience philosophy and engagement standards as well as managing and growing earned revenue for the nonprofit. Utilizing her background in visitor research, she will ensure the institution meets the evolving needs of visitors by driving solutions for greater accessibility, engagement, inclusion and services.

For the last 10 years, she served as head of visitor experience and evaluation for the Amon Carter Museum of American Art in Fort Worth, Texas. Rutland earned a bachelor’s in history from Texas Wesleyan University before joining the Carter in her initial role as Museum Store Manager in 1999. Her hometown is Crowley, Texas, and she now resides in Harrison Township, Michigan. 


Shannon Schokora to head up Finance at Ford House   

Shannon Schokora will begin at Ford House, the historic estate of Edsel and Eleanor Ford, in mid-November, as the new Director of Finance. In her new role, she will lead all financial functions of the nonprofit museum. She is a Certified Public Accountant with 20 years of experience in nonprofit, healthcare, consulting and human services industries. Schokora’s early career centered on the healthcare industry, starting as an auditor for Medicare before moving on to roles including financial consultant at Plante Moran and CFO of a regional nursing home chain. She ultimately followed her passion to the nonprofit sector, holding financial leadership positions at the Boys and Girls Clubs of Southeastern Michigan, United Cerebral Palsy of Metropolitan Detroit, and most recently, Stagecrafters community theatre in Royal Oak, Michigan. Schokora is a graduate of Michigan State University with a BA in accounting. She has previously served the community as treasurer of the Glencairn Elementary PTA, and is currently the treasurer for the Michigan chapter of Moms Demand Action. Schokora lives in Berkley, Michigan, with her husband and two children. 

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